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How development drives eCommerce success

eCommerce businesses know that user experience and revenue go hand in hand. When users find shopping hard, slow, or confusing, they don’t convert and you don’t get paid.

That’s why your eCommerce site should be working hard for you – streamlining your business and making shopping effortless. But without a well-developed site, you’re trying to build a great experience on shaky foundations.

Wem Square has developed more than our share of high-performing eCommerce sites. We focus on delivering an experience users love, so you can get products off your shelves and into buyers’ carts.

Our E-commerce development process

With many years of experience, the Wem Square process is flexible, time-tested, and able to deliver on all kinds of mobile app builds.

Technical Discovery

Assessing the app’s technical requirements

Our first step is to understand what you need your app to achieve, and where it will be pulling information, so we can ensure the technology is in place to deliver. If we’re designing your app, technical discovery is done within the strategy phase of the project as a whole.

Planning

Preparing for success

We plan for the features the app will need, as well as the data integrations if it will need to read and write back data. If we’re designing the app, we work closely with our information architects and user interface designers to smooth the way for development.

We’re strategic about building apps for both iOS and Android. Depending on your needs and requirements, we may build one app or adjust for each operating system, or develop separately.

Front- and Back-End Coding

Building a digital product

We prefer to work in Agile sprints (Scrum methodology) to get to an MVP  – a Minimum Viable Product that includes the core features your audience will use and love.

This phase is led by a technical Project Manager, who works in collaboration with the Account Director dedicated to your keeping your project running smoothly and on budget.

QA + Launch

Squashing any last bugs

While development is going on, QA is already beginning. This is when we do our best to break the beautiful app we just built, so we can eradicate bugs and make sure it works as intended. With that task accomplished, it’s time to launch.

Maintenance, Iteration + Marketing

Evolving and promoting the MVP

Like any digital product, an app should be a site of constant testing, iteration, and improvement, drawing upon user feedback. So testing and optimizing the experience for your customers should be an ongoing process.

Apps are inherently less discoverable than experiences on the open web, and need to be marketed to ensure they find their users. Planning for app marketing should begin early, and as a full-service agency, we can also work with you on that.

Ready to get started?

Ready to start a project or really curious about our process? Drop us a note or give us a call 8866771195 we’re happy to answer all your questions.