Creating engaging mobile app experiences through user-focused design.
Practically overnight, mobile has become the primary way users engage digitally. And today, audiences judge brands by the quality of the experience they provide. Without a seamless mobile experience, you risk being written off as a waste of time and space.
Apps are not the only way to conquer mobile, but they’re a powerful tool – they’re natively mobile, offer broad capabilities, and give you a permanent presence on devices your customers check over 50 times a day.
With nearly two decades of experience in digital, the BFM team understands what goes into truly intuitive and engaging mobile experiences. For clients ready to break into the app marketplace, we’re an end-to-end partner for mobile experience design.
Our approach to app design is creative, strategic, and focused on the user. From start to finish, our team is a partner for better digital experiences that are informed by research and careful testing.
Learning the landscape
We start with you: stakeholder interviews help us understand your plans for the app and the problems you want to solve. We conduct extensive audience research, identifying user needs and pain points.
In addition, our team combs the app landscape, identifying trends, best practices, and notable successes. We examine how other apps are solving your users’ problems, and how yours can differentiate itself from the pack.
Crafting the experience
Supported by a foundation of client and audience insights, our UX team builds out personas and user journeys – research-based tools that break down who will be using your app and how. Clear task flows help define exactly what features are required to support users across their user journeys.
An app map charts out the experience, screen by screen, through the use of wireframes. These help you visualize the layout and understand key user interactions.
Test, rinse, and repeat
User testing is an essential proving point for our team. Representatives of key user groups go hands-on with prototypes and beta versions from an early stage, and we note their behavior and collect their feedback throughout. We leverage this information to hone the experience and optimize the product.
Part of the brand
We begin visual design with an exploratory phase – we share inspiration and get a sense for what moves you and what doesn’t. Then, our design team goes to work crafting an on-brand visual identity for your app.
In designing the interface, we plan for the difference between user expectations on iOS and Android, while ensuring the overall experience remains consistent. We believe that beauty and functionality should never be at odds. We know when to add design flourishes – and when to get out of the user’s way.
Into the wild
Once we get approval on UX and UI mockups, your app enters development – another area of expertise of ours, and the final phase before launch.
Finally, your app is in the store – but the work isn’t finished. After assisting with launch, our team is ready to support your app with marketing across major channels and dedicated technical support.
Ready to start a project or really curious about our process? Drop us a note or give us a call 8866771195 we’re happy to answer all your questions.